Starting off as the Singapore Fashion Festival, back in 2001, the event might have changed its name over the years, but it still alive and well day. After briefly going under the guise of the Audi Fashion Festival, it has been known as the Audi Fashion Exchange and takes place annually as a week-long chance to sample the upcoming year’s worth of local fashion. While it may not have the same large platform as the ‘Big Four’ (New York, Milan, Paris and London) it has, nonetheless, been able to maintain a firm grip on the South East Asian fashion world for the past decade and keeps making people from all around the globe flock towards it in Spring.

For a country which previously hadn’t been known for having a very prominent interest in the arts, and its inhabitants who were could only indulge in magazines of the Western world, Singapore has come on leaps and bounds since the inception of this yearly event. Now, government is putting the pressure on to make the country one of the Asian hubs for arts and the Audi Fashion Exchange is at the heart of these plans. From the regional brands, such as Diet Butcher Slim Skin, Reckless Ericka and Beyond Closet, right through to British ones, like Bodybound, its a taster of the unique fashion stylings of that side of the world; giving a distinctive charm which might not be seen from the ‘Big Four’ and could even potentially inspire what their trends in the future.

If you’re the forward-thinking type and feel as though you simply don’t get enough of an project on the future of the high-street from the conventional fashion shows in Europe and the US, finding out what Singapore is sure to satisfy you and give you new ideas and be enlightened by the fashion’s next movements. The Audi Fashion Exchange (what some know as Singapore Fashion Week) is still in its early days too – so there’s still lots more development to be done before it’s even seen on the level of other up-and-coming events. Get in there and find out about it before the rest do.