It was a pivotal moment in the music industry. The technology might not be new. Its execution might have been seen before. But the scale and magnitude of 2Pac being projected as a hologram at Coachella 2012 will go down in the history books. For those who don’t know what we’re talking about, let’s picture the scene:
Dr. Dre was booked to headline Coachella Festival 2012. As a legend in the Hip Hop world, he was able to source a number of big names to perform with him. Included in his set were appearances from Snoop Dogg, 50 Cent and Wiz Khalifa. After performing one of his biggest tracks, “California Love”, the artist who he collaborated with on the song appeared. He hadn’t done this song with just any old artist. He’d done this song with 2Pac, Rap’s biggest superstar when it dropped. Unfortunately, however, he was killed shortly after the song came out. So how did they make it happen, you ask? Well, using cutting-edge technology, which some may remember from a Gorillaz performance in 2005, enabled the slain rapper to be resurrected as an animate hologram.
2Pac performed “Hail Mary” before doing “2 of America’z Most Wanted”, live on stage with Snoop Dogg at a massive Californian festival in April 2012, 15 years after his passing. You can only imagine what it felt like to be there. A life-like image of one of the world’s most recognisable figures doing what he does best, all this time after we thought we’d never see him again. Some see it as just the beginning of great things. Apparently the people behind this also brought Frank Sinatra back from the dead to perform at Simon Cowell’s 50th birthday recently too. Could it be the start of lost legends coming back to tour again, all these years after we thought it wouldn’t happen again? Who would you like to see? Bob Marley? Jimi Hendrix? Freddie Mercury? James Brown? Elvis Presley? Michael Jackson? The options are endless now.
This could revolutionise the live music industry. What are your thoughts? Would you pay to see your late idols one more time?